SEO, GEO and AEO: what should a Nepal business actually focus on?
Search is no longer one surface. Customers may discover a business through Google results, maps, social platforms, AI answers, directories and recommendation systems. Your website should support all of them.
Published by Code Shikshya · 2026
Start with the fundamentals
Technical quality, useful content, clear service pages, mobile performance, crawlability and strong internal linking remain the foundation. New search formats do not make these basics obsolete.
SEO: be relevant to the query
Create pages that match real customer intent. A hotel may need property, room, location and booking information; a school may need programme, admission and fee information; a B2B company may need detailed service and industry pages.
GEO: become easy to understand as an entity
For geographic discovery, make your organisation, services and location explicit and consistent. Use accurate business details, local signals, relevant location pages and structured data where appropriate.
AEO: answer the questions customers ask
Answer-engine optimisation means making useful answers easy for machines and people to understand. Build concise answers, FAQs, definitions, comparisons and process explanations into authoritative pages.
Measure business outcomes
Traffic alone is not enough. Track enquiries, calls, WhatsApp clicks, form submissions, bookings, qualified leads and revenue-related outcomes wherever possible.
